21 min read

Hyrox Is Now a $1bn Business — and LVMH Wants In

Hyrox Is Now a $1bn Business — and LVMH Wants In

Eight years ago, Hyrox was 650 people running and dragging sleds around a hall in Hamburg. Today, it's a takeover target for the richest man in fashion. Bernard Arnault's LVMH-backed private equity firm, L Catterton, is in exclusive talks to...

Read
6 minutes read

Adidas Adizero Dropset Elite: The First True HYROX Race Shoe

Adidas Adizero Dropset Elite: The First True HYROX Race Shoe

Every HYROX athlete makes the same bad trade. Race in a runner and you're sliding through the sled push. Race in a lifter and you're dying by the fourth 1km. You pick which half of the race to lose. The...

Read
4 minutes read

Should Hyrox Be Drug-Testing Harder?

Should Hyrox Be Drug-Testing Harder?

Hyrox has gone from niche fitness race to global spectacle in the blink of an eye — sold-out arenas, a world championship in Stockholm, six-figure prize pools and a stated ambition to become a "Tier 1" sport. And whenever money...

Read
6 minutes read

Hyrox Pacing Strategy: How to Avoid Blowing Up in the Back Half

Hyrox Pacing Strategy: How to Avoid Blowing Up in the Back Half

Almost every Hyrox horror story sounds the same: the first few kilometres felt easy, the early stations flew by, and then somewhere around the sleds or the back-half runs the wheels came off. That is a pacing problem, not a...

Read
6 minutes read

Hyrox Race Day Checklist: Gear, Nutrition and Warm-Up Timeline

Hyrox Race Day Checklist: Gear, Nutrition and Warm-Up Timeline

Months of training come down to one morning, so the last thing you want is a preventable mistake — the wrong shoes, an empty stomach or a rushed warm-up — costing you the race you have earned. This Hyrox race...

Read
5 minutes read

Wall Balls at the Hyrox Finish: How to Break Up 100 Reps When You’re Cooked

Wall Balls at the Hyrox Finish: How to Break Up 100 Reps When You’re Cooked

The Hyrox wall balls are the last thing standing between you and the finish line, and they are where the race is truly decided. One hundred reps of squatting and throwing a weighted ball to a target, on legs and...

Read
smiling woman running with a weighted vest featured
7 minute read

Running With a Weighted Vest: What are the Benefits?

Written by TWL in Training,

Read Now
5 minutes read

Hyrox Sandbag Lunges: Technique, Leg-Saving Tips and How to Train Them for Race Day

Hyrox Sandbag Lunges: Technique, Leg-Saving Tips and How to Train Them for Race Day

The Hyrox sandbag lunges are the last station before your final run, and they are where a lot of races quietly fall apart. One hundred metres of walking lunges with a sandbag on your shoulders, on legs that have already...

Read
4 minutes read

Farmers Carry: Grip Training That Pays Off on Hyrox Race Day

Farmers Carry: Grip Training That Pays Off on Hyrox Race Day

The Hyrox farmers carry looks like the simplest station on the floor — pick up two heavy kettlebells, walk 200 metres, set them down. No skill, no technique, just grit. Yet this is exactly where so many athletes lose time,...

Read
4 minutes read

Rowing for Hyrox: Stroke Rate, Damper Setting and Pacing Strategy

Rowing for Hyrox: Stroke Rate, Damper Setting and Pacing Strategy

The 1,000m row sits right in the middle of a Hyrox race, and it is one of the most misunderstood stations on the floor. It looks like a chance to catch your breath, but row it wrong and you will...

Read
5 minutes read

Burpee Broad Jumps: The Most Hated Hyrox Station (and How to Make It Suck Less)

Burpee Broad Jumps: The Most Hated Hyrox Station (and How to Make It Suck Less)

The burpee broad jumps are the station Hyrox athletes love to hate. Eighty metres of drop-to-the-floor, jump-forward, repeat — and it lands in the back half of the race when your legs are already cooked from the sleds. There is...

Read
5 minutes read

Sled Push and Sled Pull Hyrox Hacks: Body Position, Shoe Grip and Pacing

Sled Push and Sled Pull Hyrox Hacks: Body Position, Shoe Grip and Pacing

The sled stations are where Hyrox races are won and lost. The sled push and sled pull sit back-to-back on the floor, they hit your legs harder than almost anything else in the race, and if you get them wrong...

Read
5 minutes read

SkiErg Technique: How to Save Your Arms for the Rest of a Hyrox Race

SkiErg Technique: How to Save Your Arms for the Rest of a Hyrox Race

Station one. A thousand metres on the SkiErg, adrenaline spiking, crowd noise everywhere, and every instinct telling you to rip the handles down like you're starting a chainsaw. Do that, and you'll pay for it for the next hour —...

Read

BEST SELLERS

Don't miss out on TWL’s best sellers!

SHOP ALL TWL