We’re beyond excited to officially welcome Jay Crouch to Team TWL.

Jay isn’t just one of Australia’s most accomplished CrossFit athletes, he’s a new era athlete. Someone who embodies the relentless drive, humility, and versatility that defines the future of fitness.

Jay’s story began like many in the CrossFit world. Walking into a local gym as a teenager back in 2013, just looking for a challenge. What followed was a meteoric rise. His natural grit and competitive spirit quickly set him apart, and by 2019, he had already earned a spot at the CrossFit Games. Since then, Jay has become a fixture at the top level of the sport, representing Australia on the biggest stage and going head-to-head with the best in the world.

With multiple CrossFit Games appearances, a career stacked with top finishes in Oceania, and a reputation for consistency, intensity and sportsmanship, Jay has carved out a name as one of the region’s most respected athletes. But what sets him apart isn’t just his athletic resume, it’s his mindset. He shows up every day with purpose, puts in the work, and leads by example, both inside the gym and out.

Now, Jay is pushing the boundaries even further, making his mark in the professional fitness racing scene with HYROX. As the sport of functional fitness evolves, Jay is right there with it. Adapting, competing, and thriving across new formats. He represents what it means to be a true hybrid athlete, unafraid to explore new arenas, challenge expectations, and continue growing.

That’s why Jay is such a natural fit for TWL.

At TWL, we stand for performance, authenticity, and community. We back the athletes who put in the work, chase excellence, and live the lifestyle day in and day out. Jay lives and breathes that ethos. Whether he’s training in the gym, competing on the global stage, or inspiring the next generation, he brings a level of professionalism and passion that aligns perfectly with our values.

This partnership isn’t just about a logo on a shirt, it’s about building something together. Over the coming months, we’ll be working closely with Jay to create content, launch exclusive athlete-led projects, and bring our community behind the scenes of his journey. The training, competing, recovering, and everything in between.

From the CrossFit Games to the frontlines of fitness innovation, Jay is leading the charge. And with TWL in his corner, the next chapter is going to be something special.

We’re proud to have him on the team.

Stay tuned, some exciting collaborations are coming soon.