Today, The WOD Life is the fastest-growing online fitness store, but we started from humble beginnings.

The WOD Life got its start between two friends — Andy and Ben — who first met in high school. Years later, they reconnected with something in common: They were looking for more than their career paths were offering at the time.

It started with a problem: getting the speed rope they wanted in Australia. Their only option at the time was to have it shipped from the U.S. It was less than ideal, to say the least, because in order to do even that, they’d need to open a wholesale account and order 30 speed ropes.

They pooled together $500 to purchase all 30, hoping they’d be able to sell what they had left. And that’s when The WOD Life was born. They didn’t realize it at the time, but this was what started it all.

Andy and Ben didn’t have any experience in eCommerce at the time, so they had to teach themselves. It was countless hours. Blood, sweat, and tears. They had to take a few risks and make some sacrifices. And it paid off. In under 12 months, The WOD Life was the fastest-growing online sports store in the world.

The WOD Life’s Core Values

There are a few values we live by, and they’ve guided us throughout this entire adventure.

Community

We’re a team, and community is everything. We promise never to offer you products that we don’t use and love ourselves.

Quality

If you want to perform your best, then you need the best. We hold ourselves to incredibly high standards, and this is reflected in our range of products.

Sweat

Fitness is a lifestyle, and we know how hard you work to stay healthy. We vow to be there to guide you and cheer you on, every step of the way.

The Impossible is Possible

“Can’t” isn’t in our dictionary. Boundaries were meant to be pushed, and comfort zones were designed to be left behind.

The WOD Life isn’t just a brand. Consider us your training partner for life. You’re in this for the long-haul, and so are we.

Since our inception, we’ve evolved into something bigger than we could have ever imagined. Beyond the gear and equipment we sell, we’ve become a hub for expert advice and motivation. We’re a community of like-minded people all on a path to become stronger, faster, healthier versions of ourselves. You’re trying to improve your WOD times or squeeze in a few more reps — and so are we!

When you roll with us, you’re part of a family.

Yesterday, today, and tomorrow, thank you for your never-ending support. We appreciate each and every one of you.